Top marketing agencies for solar panel installers in the UK

What the solar buyer is really checking

A solar PV and battery install is a £6,000 to £15,000 decision with a 25-year payback story attached. The buyer wants an MCS-certified installer with a real address, plenty of recent Google reviews, photos of local installs and a quote that explains itself. They'll compare three firms and they'll take their time.

We ranked these agencies on how well they build that trust, how they handle a long sales cycle with follow-up, whether leads are exclusive (shared solar leads are notoriously poor), and whether you can find out the price without a sales call. Solar is also seasonal and policy-sensitive, so fixed costs beat variable ones.

1. Riley Marketing

Best for: Local solar installers who need to look trustworthy and keep quotes moving

Riley Marketing's system addresses the solar buyer's checklist directly. The SEO-focused website has service pages (solar PV, battery storage, EV chargers if you do them) and location pages for every town, so you show up for 'solar installer [town]' rather than losing to the national lead-sellers. Google Business Profile optimisation puts you in the map pack, and Google review automation, including reactivating past customers, builds the review count that solar buyers scrutinise.

The CRM is where it earns its keep in this trade. It tracks each enquiry through the weeks of deliberation and sends branded quote pages on your own domain, so your proposal reads like it came from an established firm rather than a text with a number in it. Missed call text back covers you on the roof.

All of it costs £149 a month at time of writing, with no setup fee, unlimited revisions and no contract. The system is built before you pay. Founder Tom Riley, with ten years in search and lead generation, deals with clients directly, and electricians, roofers and heating engineers, the trades most solar installers came from, are all on his list. Google Ads and Meta ads are add-ons.

In a trade where lead-selling platforms charge per shared lead, owning your own site, profile and pipeline for a fixed fee is a structural advantage, not just a cheaper one.

2. Trustmark Trades (marketing arm)

Best for: Installers in smaller towns wanting a flat-fee site-plus-SEO system

The marketing arm of Trustmark Trades in Hove names solar installers among its trades and charges a flat £299 plus VAT a month with no setup fee, no contract and no per-lead charges. You get a custom website with service and town SEO pages, local SEO and directory profiles, call tracking via a local landline, a members dashboard, review request tools, completed-job posts to your site and Facebook, hosting and an optional jobs CRM.

It runs on its own software, deliberately targets less competitive towns outside the big cities by building many small-town pages, and says it does not sell leads or share enquiries. It avoids guaranteeing rankings or call volume, which is honest. Published results cover an electrician, a drainage firm and a paving firm, and it cites over 170 members.

At roughly double Riley's fee for a similar shape of offer it sits second, but the small-town page strategy suits rural solar installers well.

3. Rated Media (Premilead)

Best for: Installers wanting paid-social appointments with AI qualification

Rated Media, trading as Premilead, names solar among its trades alongside roofing, HVAC and remodelling. It runs paid social lead generation with lead qualification via smart forms, landing pages and AI voice agents, automated booking, AI follow-up and no-show prevention, and post-estimate follow-up. It positions itself as a growth partner focused on qualified appointments and booked jobs, with leads exclusive and never resold.

Pricing isn't published; it says clients typically spend £1,000 to £3,000-plus a month on ads paid direct to the platforms. There are no published case studies and the testimonials appear generic, though Trustpilot reviews exist under the Premilead name.

The appointment-setting model suits solar's long sale, and exclusivity matters in a trade plagued by shared leads. The proof needs to be better.

4. We Build Trades

Best for: Multi-van renewables firms wanting an all-in-one platform

We Build Trades, listed in Halesowen in the West Midlands per an exhibitor listing, names solar and EV charging among its focus areas alongside heating, heat pumps, electrical and roofing. It describes an AI-powered growth system connecting website, paid media across Google, Meta, TikTok and Bing, AI lead follow-up and a CRM pipeline with reporting, plus area exclusivity.

It claims over 300 trade companies and a system refined since 2017. Pricing isn't published and no case studies are.

For an ambitious renewables firm with several crews, the all-in-one platform and exclusivity are attractive. With no public proof, diligence is essential.

5. SanXpert Digital

Best for: Google Ads plus GBP management on a fixed fee, with solar named

SanXpert Digital names solar installers specifically and says it works exclusively with trade businesses with 12 years' experience. It offers Google Ads, Google Business Profile management, local SEO, AI automation for out-of-hours lead capture, AI visibility work and web development, building campaigns around trade-specific sales cycles and programmatic trade-by-town landing pages. It offers a free live strategy audit.

The fee is fixed monthly with no percentage of ad spend, rolling with no contract, but prices aren't shown. Proof is a roofing testimonial with a headline growth figure and a results page link; the HQ isn't stated.

The fixed-fee ads model is the right one for solar, where spend can be high. The missing price and solar-specific proof keep it fifth.

Solar installer comparison

Which one for your solar business?

A local installer with one or two crews should start with Riley Marketing: it builds the trust assets and the quoting pipeline for a fixed fee and you see it working before paying. Trustmark offers a similar shape at a higher price, with a small-town strategy that suits rural firms.

Rated Media's appointment model and We Build Trades' platform both fit solar's long sale and both need you to dig for proof before signing. SanXpert names solar and avoids percentage-of-spend fees, but you'll need to ask the price. Installers also doing charge points should look at the EV charger agencies list.

Whatever you choose, solar buyers read reviews harder than anyone. Getting your first twenty Google reviews is step one, and spotting a cowboy marketing agency is worth reading given how many lead-sellers target this trade.

Frequently asked questions