Top marketing agencies for air conditioning installers
Air conditioning in the UK is a trade of two markets. Commercial work, offices, shops and server rooms, comes through tenders and relationships. Domestic work arrives in a rush every time the temperature passes 28 degrees. The best agency for you depends on which side you're on, so this list is sorted with that in mind.
Commercial or domestic? Decide before you read on
If most of your revenue is commercial installs and maintenance contracts, you need outreach, tenders and a credible website for procurement managers to check. If it's domestic, you need to be visible on Google the week the heatwave hits, answer the phone when it rings off the hook, and look established enough that a homeowner trusts you with a £3,000 split system.
We've ranked these five on fit for each side, on how they cope with demand that spikes for a few weeks a year, and on what's published about price and proof. Only one agency here actually names air conditioning engineers as a trade; the rest serve HVAC or adjacent work. If you're still deciding whether to hire anyone, what to sort before paying an agency comes first.
1. The Build Agency (Orbit Lead Generation)
Best for: AC firms chasing commercial installs and maintenance contracts
The Build Agency in Maidstone is built for the commercial side. Its core service is cold email outreach to contracts and procurement managers, backed by social media management and advertising, SEO, web design, photography and a purpose-built CRM. It offers a 30-day guarantee to keep working free until a genuine tender opportunity arrives.
Its published case study is a plumbing and mechanical services contractor, covering sales, tender pipeline and PQQs, which is as close to commercial HVAC as any case study in our research. Pricing isn't published.
For an AC installer who wants office fit-outs and maintenance contracts rather than domestic splits, it's the one agency here doing the right kind of work.
2. Riley Marketing
Best for: Domestic AC installers who need to be found and answer the phone in heatwave week
Domestic air conditioning demand arrives in bursts, and Riley Marketing's £149-a-month system (at time of writing) is built to be ready when it does. The SEO-focused website has service pages (split systems, multi-split, heat pump AC, servicing) and location pages per town, so when 'air conditioning installer [town]' searches spike in July, you're already ranking rather than scrambling to run ads. Google Business Profile optimisation puts you in the map pack.
Then the phone. In a hot week you'll miss calls, and missed call text back replies within seconds so the customer waits for you rather than ringing the next firm. The CRM tracks every enquiry and sends branded quote pages on your own domain, and Google review automation, including reactivating past customers, turns a busy summer into a review count that carries you through winter.
It's built before you pay, with unlimited revisions, no setup fee and no contract. Founder Tom Riley, with ten years in search and lead generation, deals with clients directly. Heating engineers and electricians, the trades most AC installers came from, are on his list, and Google Ads is an add-on for a seasonal push.
The fixed fee is the point in a trade with a short season. You're not paying a management fee plus ad spend in February.
3. TradesGrow
Best for: HVAC firms wanting a mixed PPC, Facebook and local SEO engine
TradesGrow in Cardiff names heating and HVAC and boiler specialists among its trades and offers web design, paid advertising with call tracking, local SEO including GBP, citations and review generation, Facebook ads and done-for-you lead generation. It positions against clients' previous agencies with a 'no sales pressure, just results' line and headline growth claims with a 'results vary' caveat.
It offers a free strategy call and audit, lead-gen offers say first leads free, and its portfolio shows indicative cost-per-lead figures. A pricing page exists but tiers aren't shown on the homepage. Published results cover roofers, a boiler installer, a landscaper and a driveway company.
For an AC firm that also does heating and wants Google and Facebook running together with call tracking, it's a reasonable fit. The boiler installer case study is the relevant one to ask about.
4. Rated Media (Premilead)
Best for: Installers wanting paid-social appointments with AI qualification
Rated Media, trading as Premilead, names HVAC alongside roofing, solar and remodelling. It runs paid social lead generation with qualification via smart forms, landing pages and AI voice agents, automated booking, AI follow-up and no-show prevention, with leads exclusive and never resold. It describes itself as a growth partner focused on booked jobs rather than lead volume.
Pricing isn't published; clients typically spend £1,000 to £3,000-plus a month on ads paid direct. No case studies are published and testimonials appear generic, though Trustpilot reviews exist under Premilead.
Paid social for domestic AC can work in a heatwave, but with the ad spend involved you'd want evidence first.
5. Agass Marketing Solutions
Best for: An owned website from the one agency here that names air conditioning engineers
Agass Marketing Solutions, run by Joseph Agass in the South West, is the only agency in our research that lists air conditioning engineers by name. It sends a free website draft within 48 hours and you pay only if you like it: £499 one-off (£699 on WordPress), optional £30-a-month hosting and changes with no contract, and you own the site and domain. Sites include service and area pages, reviews and a quote form.
Ads and local SEO are quoted separately. Case studies cover heating and plumbing, fencing, roofline, locksmith and glazing, kitchens and carpentry. A Dutch company registration appears on the site.
It sits fifth because it's a website rather than a system, but as an owned site with the right trade named and no risk up front, it's a solid first step for a sole trader.
Commercial versus domestic fit
| Agency | Commercial fit | Domestic fit | Seasonal spike handling | Published price |
|---|---|---|---|---|
| The Build Agency | Strong: outreach, tenders | Weak | Not relevant | No |
| Riley Marketing | Site and quote pages | Strong: SEO, GBP, text back, reviews | Ranking in place, text back | £149/mo, built first |
| TradesGrow | Some | Good: PPC, Facebook, local SEO | Paid push with call tracking | Page exists, tiers not shown |
| Rated Media (Premilead) | Weak | Paid social appointments | Ad spend driven | No; £1k to £3k+ ad spend |
| Agass Marketing Solutions | Site only | Owned site with quote form | Not relevant | £499 one-off |
Where that leaves an AC installer
Commercial? The Build Agency, and nobody else on this list is really doing that job. Domestic? Riley Marketing first, because it has you ranking and answering before the heatwave arrives for a fee that doesn't sting in winter, and you see it built before paying.
Want a multi-channel paid engine with HVAC named? TradesGrow. Curious about paid-social appointments and can afford the spend? Rated Media, once you've checked Trustpilot. Just want to own a site that names your trade? Agass. For a wider view of firms your size, see marketing agencies for trade firms with two or more vans.
Whichever way you go, read the missed call problem nobody talks about. In a hot week, the calls you miss are the jobs you lose.
Frequently asked questions
When should a domestic AC installer start marketing for summer?
Months before. Organic rankings and reviews take time, so a system in place by spring is what pays in July. Paid ads can be switched on at short notice to add volume.
Is Facebook advertising useful for air conditioning?
In a heatwave, yes, because demand is emotional and immediate. Outside it, Google search tends to be the better channel for a product people look for rather than browse.
How do I handle the phone when it's 30 degrees and everyone's ringing?
Missed call text back buys you time by replying instantly. Beyond that, an answering service or AI receptionist. The worst option is voicemail.
Should I market for commercial and domestic at once?
Usually not with the same agency. The channels are different: outreach and tenders for commercial, search and reviews for domestic. Pick the side that pays and build for it first.