Who is FJ Digital? Social media for builders, from St Albans

The short version

FJ Digital does social media for trades. Not Google Ads, not SEO, not websites. If you want someone to run your Instagram and Facebook, post your job photos properly and build a following that makes you look like a serious outfit, that is the lane they are in.

That narrow focus is unusual. Most agencies on our UK tradesmen marketing agency rankings sell a bit of everything. FJ Digital have picked one thing, and for the right kind of builder that is a plus rather than a limitation.

Background and credentials

The business started in 2022 and is based in St Albans, Hertfordshire, according to its Federation of Master Builders listing. The founder is Megan; her surname is not stated on the public site. They describe themselves as social media specialists for construction and trades, and they hold FMB Associate Membership, which means they have been through the FMB's vetting for suppliers to the building trade.

They also mention a local award win in St Albans. We have not seen the detail of that award so we would not read too much into it either way, but it is consistent with a small firm that has put itself about locally.

Services on offer

The one-off profile refresh is worth flagging. If your Facebook page still has a logo from 2015 and a cover photo of a half-finished extension, paying someone to sort it out once is a sensible small spend. You do not need a retainer for that.

The hourly consulting is also a useful option for a tradesman who wants to run his own socials but needs a couple of hours of someone showing him how to do it properly. Pair that with our guide to taking job photos that sell your work and you may not need to outsource at all.

• Social media management and content creation (ongoing monthly)
• Profile refresh and optimisation (a one-off tidy of your pages)
• Hourly marketing consulting

Pricing and proof

FJ Digital offer monthly packages, one-off services and hourly consulting, but no prices are published. You will need to enquire.

On evidence, they show client Instagram examples and have a results page, but there are no formal case studies with numbers. For a social media agency that is fairly normal. Social is hard to tie directly to jobs won, so most of the proof is visual: does the client's feed look good, and is it growing? Look at the feeds they showcase and ask yourself whether you would ring that builder.

Who should consider them

A builder or extension firm doing visually impressive work who wants to look the part online and is prepared to be patient. Social media rarely produces a phone call this week. It builds a reputation that makes the phone call easier when it comes, and it feeds referrals because people share things.

Also a fit for a firm that already has its website and Google reviews sorted and is looking for the next layer. If you are a sole trader with no site and no reviews, start with our checklist of things to do before paying any agency rather than here.

Who should look elsewhere

If you need leads next month, social media management is the wrong tool and FJ Digital, to their credit, do not pretend otherwise. Their own positioning is organic social and Instagram presence rather than lead generation. A plumber who wants the phone to ring from emergency call-outs needs Google, not Instagram.

Trades whose work is hard to photograph, such as drainage or electrical testing, will also get less from social than a landscaper or kitchen fitter. For those, the agencies in our guide for sole trader tradesmen are a better starting point.

Frequently asked questions