Top marketing agencies for handymen: five that suit small jobs
Handyman work is high volume, low ticket. You might do four jobs a day at £80 to £200 each, so a marketing agency charging £750 a month before ad spend is a non-starter. This list is built around that maths: five agencies whose cost and approach fit a business made of small jobs and repeat customers.
The handyman maths that rules out most agencies
Say you average £120 a job and clear £70 after materials and fuel. A £750 agency fee needs eleven extra jobs a month just to break even, before you've paid for any ads. That's why most trades agencies, built for roofers and kitchen fitters, don't work for you.
What does work: a cheap, solid website that ranks for 'handyman [your town]', a Google Business Profile with lots of reviews, and a way to get back to people fast, because a handyman enquiry goes to whoever replies first. We judged every agency here on cost against that maths, on whether it actually lists handymen as a trade, and on how it handles missed calls and reviews.
One assigned agency, a HubSpot inbound firm for showroom businesses, was swapped out because no handyman on earth needs it.
1. Riley Marketing
Best for: Handymen who want the website, reviews and missed calls dealt with in one bill
At £149 a month (at time of writing), Riley Marketing's system needs roughly two extra jobs a month to pay for itself on the maths above. For that you get an SEO-focused website with service pages (flat-pack assembly, shelving, repairs, decorating, odd jobs) and location pages for each area you cover, plus Google Business Profile optimisation to get you into the map pack.
The review automation is the piece a handyman business should care about most. You do lots of small jobs for lots of people, which means lots of potential reviews that never get asked for. Riley's system asks automatically after each job and goes back to past customers too. In a trade where the customer picks the handyman with 90 reviews over the one with 9, that compounds.
Missed call text back handles the calls you can't take mid-job, and the CRM tracks enquiries and sends branded quote pages on your own domain for the bigger bits of work. The whole thing is built before you pay, with unlimited revisions, no setup fee and no contract.
Founder Tom Riley, with ten years in search and lead generation, deals with clients himself. Decorators, plasterers and kitchen fitters are among the trades served, which overlaps heavily with what most handymen actually do.
2. LeadFly
Best for: Handymen who lose jobs because they can't answer the phone
LeadFly in Watford works only with UK trade businesses and sells AI reception and follow-up: 24-7 AI voice agents, website chatbots and workflow automation for quote chasing, reminders and review and referral requests. Prices are published per product, for example chatbots at £99 a month and the AI receptionist at £299 a month plus setup.
For a handyman that's a specific fix for a specific leak. You're mid-job, the phone rings, you don't answer, they ring the next name. An AI receptionist books them in instead. Whether that's worth £299 a month depends entirely on how many calls you currently miss.
There are no published case studies, just one unattributed savings claim, so trial it rather than committing long-term. You'll still need a website and reviews from elsewhere.
3. Get A Trades Website
Best for: A cheap, owned website from someone who lists handymen by name
Get A Trades Website, run from Edinburgh by Gary and working UK-wide, names handymen among its trades and has a live handyman client site in its examples. Quick-start sites cost £149, £299 or £499 for one, three or five pages, with tailored sites from around £750. An SEO tune-up is £39 a month and Google Business Profile optimisation is offered.
You get a fixed quote, you own the site and the content is written from your own notes and photos. There's also a trades business portal for quotes, invoices, leads and reviews.
A £149 one-page site plus the £39 SEO tune-up is a very cheap, very sensible starting point for a one-man handyman business.
4. Websites for Tradespeople (JW Digital Services Ltd)
Best for: A phone-first site with your accreditations up front, paid in instalments if needed
Websites for Tradespeople, run by Janusz Wozniak in Manchester since 2023, lists handymen specifically alongside painters, carpenters, plasterers and tilers. Packages are fixed and published: Starter from £295, Essentials from £595 and Business from £995 including VAT, with optional twelve interest-free instalments. You own the site and domain outright, and hosting, care and SEO plans are monthly and cancellable.
Sites are phone-first with accreditations shown prominently. It also publishes free quote, tax and materials calculators for tradespeople, which are genuinely useful for a sole trader doing their own books.
Live client examples are a plumbing and heating firm, a groundworks firm and a landscaper, with image examples for other trades.
5. FJ Digital
Best for: Handymen whose Facebook page is where the work comes from
FJ Digital, St Albans, founded in 2022, does social media management and content creation for construction and trades businesses, plus profile refreshes and hourly consulting. It's an FMB Associate Member with client Instagram examples rather than formal case studies. No prices are published.
Plenty of handymen get most of their work from local Facebook groups and a tidy business page. If that's you and the page is a mess, a professional refresh helps. But it isn't lead generation and it won't rank you on Google.
Cost against a handyman's margins
| Agency | Monthly cost | Jobs to break even (at £70 profit) | Lists handymen? | Reviews and missed calls |
|---|---|---|---|---|
| Riley Marketing | £149 fixed | About 2 | Decorators, plasterers, kitchen fitters | Both included |
| LeadFly | £99 to £299 per product | 2 to 5 | Trades generally | Calls and review requests |
| Get A Trades Website | £39 SEO after one-off site | 1 | Yes, by name | Portal with reviews |
| Websites for Tradespeople | Hosting and care plans | 1 to 2 | Yes, by name | No |
| FJ Digital | Not published | Unknown | Trades generally | No |
What a handyman should actually do
If you want one thing that covers the site, the map pack, the reviews and the missed calls, Riley Marketing is the sensible first call and you'll see it before paying. If you'd rather own a cheap site outright and do the rest yourself, Get A Trades Website or Websites for Tradespeople, both of which name handymen as a trade they serve.
Add LeadFly only if you've counted your missed calls and the number is ugly. How much a tradesman should spend on marketing will help you sense-check the table. Use FJ Digital if your Facebook page needs rescuing. The break-even column in the table is a worked example on £70 profit a job; plug in your own number.
And whichever you choose, start on your first twenty Google reviews this week. For a handyman, reviews are the whole game.
Frequently asked questions
Is it worth a handyman paying for marketing at all?
Only if the cost is low enough that a couple of extra jobs a month covers it. Anything over about £200 a month needs a very clear case for a small-jobs business.
How do I get more Google reviews as a handyman?
Ask after every job, the same day, by text with a direct link. Automate it if you can. Riley Marketing includes review automation; otherwise a saved message on your phone works.
Should a handyman advertise on Google?
Usually not until the organic basics are done. A strong Google Business Profile with reviews brings most handyman enquiries for free.
Do I need a website if I get work from Facebook groups?
Yes, even a one-page one. People check you out before they message, and a real site with reviews and photos is what makes them trust you over the other three names in the thread.